SendGrid have created some key guidelines for marketers to follow to avoid the spam folder and ensure that emails and newsletters get delivered to enthusiastic subscribers. These tips also help make the emails more reader-friendly and easy to engage with. If marketing emails are a big part of your strategy, this could be really important.
1. Send a welcome message
2. Keep a clean list, avoid spam traps and keep bounce-rates low
3. Send good email!
4. Take an interest in your subscribers and personalise email content
5. Write clear subject lines
6. Brand your company
8. Say thank you
9. Make it easy to unsubscribe