A Quick Overview
For each stage of your SaaS business, track these metrics:
Before Product/Market Fit: Customer feedback and the product/market fit question
Beginning to Scale: Monthly recurring revenue and churn
Expansion: Lifetime value and cost per acquisition
Lars Lofgren of KISSmetrics guest posts at Andrew Chen’s blog to give Software as a Service (SaaS) business owners an idea of what metrics they need to track and how to keep them working for you. A really useful post for the new SaaS startup; in particular, the section on recurring revenue and churn is very interesting and helpful.
See on andrewchen.co