Critical Metrics for SaaS Businesses

9 May, 2013

Critical Metrics for SaaS Businesses

See on Scoop.itQuotefish Small Business Report Spring

A Quick Overview
For each stage of your SaaS business, track these metrics:

  1. Before Product/Market Fit: Customer feedback and the product/market fit question

  2. Beginning to Scale: Monthly recurring revenue and churn

  3. Expansion: Lifetime value and cost per acquisition

Lars Lofgren of KISSmetrics guest posts at Andrew Chen’s blog to give Software as a Service (SaaS) business owners an idea of what metrics they need to track and how to keep them working for you. A really useful post for the new SaaS startup; in particular, the section on recurring revenue and churn is very interesting and helpful.
See on


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