If you’re business has a blog, then breathing new life into old content not only saves you time, but it also allows you to get what you have into the hands of more people.
Get an SEO boost. Multiple pieces of content around the same topic can generate additional opportunities to target a desired keyword. Plus, if you take your repurposed content outside your site, you can receive quality links back to your site with the added bonus of controlling the anchor text in the link.
Reach a new audience. In many cases, your original piece of content may have only made a splash with one group of customers. Repurposing the content for different mediums allows you to meet an audience where they are. Michael Brenner of SAP has a great way of putting it: “Multi-channel marketing … provides the content our audiences are searching for, in all the places they search.”
Reinforce your message. Repetition can be an essential part of sending a message that sinks in. Marketing’s Rule of 7 states that buyers need to hear your message seven times before they’ll close the deal. Repurposing goes a long ways toward reaching this quota.
Gain extra authority. Publishing quality content in a variety of places on a single topic can help raise your profile in the industry and teach others to regard you as an expert.
Find out more on this Buffer blog post:
The Ultimate Guide to Repurposing Content.