… and if they aren’t pleased, they’ll tell everyone about it. Recent studies show wide customer dissatisfaction among Irish consumers. Connected and in-touch via social media and one of the highest per-capita numbers of mobile phones in the world, 92% of Irish consumers will use those tools to tell others about bad service.
Irish consumers are one of the most demanding across all mature markets, new research from Accenture Ireland suggests.
Tough crowd we’re facing here at Quotefish. But the infographic that accompanies the article also provides some hints for keeping Irish consumers (and consumers in general) happy and loyal. We think there’s also probably some useful strategies in our posts about customer-friendly marketing emails and staying optimistic.