I used to work in advertising, and ran hundreds of campaigns (some worth millions) selling products and services for small, medium and large businesses.
Some worked really well and some didn’t. It all came down to the message the business was delivering.
These days, I think ‘marketing’ is a dirty word. A successful business doesn’t need to persuade people to use it’s products or services, because if they’re good enough, people will want to use them.
Successful businesses are able to provide a high quality of service, recommendations and testimonials from happy customers, a professional and trustworthy image, provide (and share) free information that is useful and relevant and most importantly, make people happy.
By delivering all these things, and sharing them through social media, a business blog or even face to face, your business will be far ahead of your competition in no time at all.
Being in the service industry, how customers perceive (see, feel and experience) your brand affects the success of your business.
It really doesn’t matter if you are a tradesman, wedding photographer or accountant – these days having a successful business means a lot more than just turning up on time and doing a good job.
Here are our top 6 tips on how to make your business stand out:
Make sure your business’ branding is consistent. Your website, uniform, paperwork, logos on your company car/truck, social media accounts and so on should all have the same brand logo, font and colours. You will appear professional and it leaves the customer feeling safe to entrust their job in you. A consistent image will give the message that your service will be consistent too!
- Stand out from the crowd
How do you compare to your competition? Is your business different and unique so customers remember you? A fresh, modern website that is mobile friendly will show you are current, having your business on google places will make you easier to find, offering tips and techniques via your company’s blog will make you a thought leader, providing quality business cards or pamphlets will impress potential customers and offering a service that is second to none will make people speak highly of your business. Don’t forget about the power of word of mouth, especially in this digital age!
- If you’ve got it, flaunt it!
Raise your credibility and win trust with proof of your professionalism. Display your credentials like awards, courses, industry memberships, accreditations, licenses and professional experience and customer testimonials on your website, blog, flyers, letterheads and Facebook page. Customers want to trust that your business will provide the best service.
- Customer feedback matters
Welcome customer feedback and take it seriously. Carefully consider any suggestions and decide whether or not you should implement them. Don’t be afraid to adapt to customer needs. All good feedback should be recorded and displayed on your social media pages. All negative feedback should be seriously considered, and anyone who gives it should be offered a hasty and honest solution. Bad news travels fast these days.
- Stir things up!
Constantly offer special promotions and sales. Give customers reasons to be interested and to keep coming back for your business. Keep trying new ideas, and see which ones work and which don’t. Then modify those successful ideas to make them better. This is a constant exercise that will result in more customers and and a better image for your business.
- Make people happy!
It’s pretty simple really, providing a service that people want to use, love to use, and are happy to share means that you are making people happy. And seriously, what more could you want for in a business?